Rundles are a marketing technique used to thank and reward customers who regularly demonstrate their commitment to a brand by purchasing its products.
These are strategies that offer new temporary subscription moj database packages. The key is to combine products that increase the brand's added value and make it more attractive to users. You must make your brand meaningful to your customers.
Getting users to subscribe for weeks or months is ultimately more beneficial than purchasing a license that will last for years. This is because it allows for improvements to the services and/or the addition of extra, eye-catching bundles.
The ultimate goal of implementing this strategy is for customers to make this subscription a part of their daily routine, to the point where they can't even imagine abandoning it and find it routine, even necessary, to renew the packages on a monthly basis.
Why Did the Rundles Emerge?
Rundles were created to increase customer loyalty to the brand.
The term was coined by Scott Galloway, a marketing professor at NYU who also records podcasts. He helps companies understand how they can emulate these successes. He coined the term rundle as an abbreviation for recurring revenue bundle.