In a previous article, I explained Google's EEAT guidelines for search.
EEAT ven diagram
EEAT is the acronym for:
Expertise
Experience
The authority
Reliability
Essentially, you will need to meet all of these criteria in your content to rank well in Google's search engine results pages (SERPs).
Fully AI-generated content may not be able to satisfy these ranking signals for several reasons.
First, AI programs are trained using data from various ebay number data sources. These sources do not reflect your "Experience" and "Expertise" as an author because they come from third-party sites.
This is why I always advise my clients to include their first-hand experiences in their online content.
Second, you need to consider the "trustworthiness" of the information provided by AI. AI-generated content isn't always accurate, could reflect bias, and may even be fabricated.
Finally, AI cannot display the authority of a human author who has gained recognition, credibility, and who has the information to be an authority on an object.
Does this mean that AI content goes against Google's search rules?
The short answer is None, and here's what Google has to say about it:
The appropriate use of AI or automation does not violate our guidelines. This means that it is not used to generate content primarily to manipulate content rankings, which violates our spam policies.
Google Search Guidelines on AI Usage
Google will not penalize sites that use AI content. However, if AI and automation tools are used solely to manipulate search rankings, then this violates their spam policies.
This means that content generated entirely by AI may not be as good for SEO on its own.
There is one very important element missing: the human factor.