TikTok social media statistics
Over 1.5 billion people use TikTok worldwide.
TikTok has 37.3 million active Gen Z users.
TikTok is the fastest growing social media platform, with a growth rate of 100%.
A user spends an average of 34 hours on TikTok in a month.
80.3% of people use TikTok to discover entertaining content.
44.9% of people use TikTok to research brands and their solutions.
25% of marketers leverage TikTok for their ads.
Marketers reach 1.56 billion people using TikTok ads.
69% of marketers prefer TikTok for influencer marketing activities.
50.1% of marketers say TikTok offers the best ROI for influencers.
One of the main reasons TikTok has become the fastest-growing social media platform is the content format it embraces.
The platform allows its users to post bite-sized video content, which bc data hong kong has proven to be a great growth hack over the years.
This only makes the platform a top choice for people looking for their daily dose of content, but also for content creators and influencers around the world.
That's why TikTok is a reliable social media platform for brands looking to attract relevant audiences through ads and influencer partnerships. You can even take it a step further by using RafflePress to host a viral giveaway on TikTok , which can quickly help you grow your audience and get more leads.
Additionally, with Smash Balloon's TikTok feed , you can display your TikTok videos on your website and provide a fun experience for your young audience. Here's our step-by-step tutorial on how to embed TikTok videos on your website that will guide you through the process.
Check out our picks for the best TikTok WordPress plugins for more recommendations.