1. Define goals
Man with binocular
Before you start sailing the seas of blogging, you must first know where you are going .
An exercise you can do to find out is to think of a perfect scenario , with your content strategy delivering perfect results:
Is success based on having tons of subscribers to your blog?
Are you going to go after repeat pageviews so you can sell ads on a CPM basis?
Are you more concerned about gaining the trust of your brand's bc data malaysia readers so they'll do something for you, like subscribe to a product?
Is success about outranking your competitors on Google? When you're at the top, what do you want random users to do when they find your content?
Is success about having a well-known reputation in your industry, with other blogs and publications citing you and seeking your advice? Do you crave impact, influence, and notoriety?
Now get more specific: How many subscribers do you want? Who do you want to respect you in your industry? How many monthly conversions will be a success?
A successful Content Marketing strategy must address 5 basic objectives (see the link for more information on which indicators to use and what questions to ask yourself):
Increase web traffic and improve your organic positioning
Create or improve the brand image
Generate potential clients ( leads )
Improve brand engagement
Increase sales
2. Identify audience and habits
Articles created to appeal to a broad segment don't reach anyone's heart. Developing a deep understanding of your ideal customer, better known in marketing as buyer personas , is essential to increasing the relevance of your efforts.
“In #ContentMarketing, the most important thing is to create content that the RIGHT people love.”
Buyer persona
Un buyer persona es un perfil del cliente ideal de tu empresa, por lo que debes tenerlo claro antes de crear estrategia de content marketing. Debe resumir el tipo de persona que posee una gran necesidad hacia tu producto y un gran amor por tu empresa, que seguirá siendo un cliente leal durante años, y dirá a todos sus amigos lo extraordinario que eres. En términos técnicos, “es un ejemplo de la persona real que necesitas influir, elaborado a partir de entrevistas especializadas que tengas con los compradores reales”, según Adele Revella, experta en el tema.