In his book, "Growth Hacker," Ryan Holiday shows us how the new generation of megabrands no longer wastes time on traditional marketing. According to Holiday, these brands developed a strategy called Growth Hacking to achieve greater reach on a small budget.
This book will help you rethink your approach to marketing and employment database reflect on the practices startups employ to achieve success . Holiday insists in his book that most marketing work today is based on creating products that are truly useful for users.
If you create products with people in mind, you're already halfway there.
Building a StoryBrand: Clarify Your Message so Customer Will Listen by Donald Miller
To delve deeper into the art of StoryBranding, Donald Miller shares his techniques and methods for truly connecting with customers, engaging them, and helping them understand all the benefits of your company's products and services.
With this book, Miller aims to help business leaders and marketing professionals learn the real reasons customers buy and how to simplify brand messages so they reach more people and generate greater impact.
This book is ideal for a marketing director of a multinational corporation, a small business owner, or a small online store entrepreneur.
Brand building is a discipline and as such can be learned and developed based on various techniques that Donal Miller develops in Building a Story Brand.