Create a business card website

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A website is a must-have for any modern specialist offering their services. Its presence inspires confidence and demonstrates a serious approach to business. You can bother and involve specialists in creating a website, but this will require investments of money and time, which a novice nail artist does not have. It is better to use the free Hipolink service , where you can quickly create a one-page website without outside help.
Here you can place any information useful for customers: your portfolio, current price list, customer reviews, which must be collected, preferably in writing - through messages in instant messengers and social networks. For the convenience of customers, it is advisable to place a link to the online booking service on the site: this way you will relieve yourself of some of the administrative work and provide an alternative for those who do not like to book by phone.
For those who are used to calling, leave your contact information - Hipolink tools allow you to arrange this in a convenient widget. And for those who are used to communicating via social networks, place the appropriate buttons. We will talk about how to attract clients via social networks below.
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Create a professional social media page
Social networks have become an integral part of our lives, and russia phone number many people look for services there. However, it is not so easy to manage social networks correctly. Accounts that simply post photos of work are not popular. You must work with the audience. Here are some tips on how to attract clients for a manicurist who has chosen social networks as the main platform for promotion:
— create a section with useful tips on nail and skin care;
— share not only professional but also personal photos;
— talk about the advanced training courses you attend – this will increase trust in you as a specialist;
— keep your subscribers updated on nail industry news, test new products – you can shoot short vlogs about it;
- demonstrate the updated range of varnishes, decorations for nail design;
— conduct surveys, votes and competitions with the opportunity to win a free manicure;
— announce promotions and discounts.
Later, when you have the opportunity, you can connect advertising on social networks. This is optional: many masters do without such expenses.
A website and social networks are very effective tools for attracting a target audience and developing your brand, but in order for them to start working, you need to invest a lot of effort into them. Therefore, it is reasonable to connect other methods in parallel.