A good reputation is necessary
As with other companies, a good reputation is essential. Van der Aa and Mirck are convinced that a good reputation attracts new people and that people are more inclined to buy your product. VodafoneZiggo will not only have to influence potential new employees and consumers for this. They also want the press, politics, social organizations and, for example, the consumer association to have a positive attitude towards the telecom provider.
Mirck: “Employee stories not only contribute to our goal and reputation, but also to the goals that employees themselves have from their work.”
Content can therefore contribute to various goals. Content can also be interesting for b2b email list various target groups. Van der Aa: “We consult with spokespersons, lobbyists, recruiters and colleagues from internal communication, among others.”
Mirck adds: “The different departments pursue different goals, and at the same time we see that the stories we create with communication are also interesting for a broad target group. For example, a piece of content can be interesting for members of parliament and at the same time for customers and people who are considering working for us. It even has value internally, because colleagues are now much more aware of the activities of other colleagues. What we create for a specific target group often turns out to have a good crossover with other target groups. ”