Enter my secret weapon: SEOptimer's Backlink Research Tool.
All you have to do is enter the URL of your competitor's page. You'll then be greeted with a list of all the backlinks pointing to it. From directories to guest posts, it's all here—ready for you to take a look.
If you were to use SEOptimer as your competitor, here is what you would see when using the chinese overseas asia database tool:
The backlink research tool displays the URL of the backlink so you can click through and see its position on the page.
It also includes important SEO metrics to help you decide whether it is a good or bad backlink , including:
Domain strength
Page thickness
Anchor text
Follow/Nofollow
The Backlink Research tool is a great tool for creating reports on your competitors' backlinks.
3. Analyze the backlink profile of each website
Great work! You've narrowed down your competitor list and completed all the research you need to understand their SEO strategies.