So you can reverse engineer the top competitors for your keyword.
For example, let's say you've gotten adventurous and focused on beginner bloggers (good luck advertising database choosing such a competitive niche!).
"how to start a blog" (global search volume over 125k) and find the top result by Ryan Robinson .
You'll also note that Ryan doesn't follow the hub-and-spoke SEO model. But he has broken down his comprehensive guide (over 30,000 words including commentary) into 10 steps.
The table of contents at the beginning of the article is a great place to start thinking about spokes. They can serve as a guide in your spoke keyword research.
Imagine – couldn’t you write detailed content for each of the following subheadings in this table of contents?