You search for the keyword
Posted: Sun Apr 06, 2025 9:13 am
So you can reverse engineer the top competitors for your keyword.
For example, let's say you've gotten adventurous and focused on beginner bloggers (good luck advertising database choosing such a competitive niche!).
"how to start a blog" (global search volume over 125k) and find the top result by Ryan Robinson .
You'll also note that Ryan doesn't follow the hub-and-spoke SEO model. But he has broken down his comprehensive guide (over 30,000 words including commentary) into 10 steps.
The table of contents at the beginning of the article is a great place to start thinking about spokes. They can serve as a guide in your spoke keyword research.
Imagine – couldn’t you write detailed content for each of the following subheadings in this table of contents?
For example, let's say you've gotten adventurous and focused on beginner bloggers (good luck advertising database choosing such a competitive niche!).
"how to start a blog" (global search volume over 125k) and find the top result by Ryan Robinson .
You'll also note that Ryan doesn't follow the hub-and-spoke SEO model. But he has broken down his comprehensive guide (over 30,000 words including commentary) into 10 steps.
The table of contents at the beginning of the article is a great place to start thinking about spokes. They can serve as a guide in your spoke keyword research.
Imagine – couldn’t you write detailed content for each of the following subheadings in this table of contents?