Voice search is an emerging technology that allows users to access fax lists internet search results using nothing more than a smart device and their voice.
There are many such services, such as the Google Assistant built into every Android phone or Apple's famous SIRI. Even Amazon has jumped on the bandwagon with the introduction of Alexa, a voice-activated smart home assistant.
This type of search is still in its early stages, but has been growing at an ever-increasing rate.
web voice search
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We all know that “content is king,” and this is precisely where your voice search optimization should start.
On average, voice searches are longer than the typical keyword. People in conversational mode tend to ramble on with voice searches due to their conversational style, which has forced Google to understand colloquialisms and the use of prepositions.
With that, thinking in terms of super-long-tail custom keywords is the secret to optimization, but before we dive into that, there are a few important mini-steps before you start adding content to attract these types of internet searches for your brand.
Decide who your audience is. Who are you writing for? Who is your buyer persona ?
You should ask yourself, “What problems can I solve for my prospect?” And then make a list of common customer service questions you receive.
Once you have this information at hand, you should have at least three types of buyer personas.
Don't forget about Rank Brain. Rank Brain is a machine learning AI developed by Google to understand previously unsearched queries and tailor search results to the end user. Hence the importance of creating customer personas when writing content and the reason Rank Brain was born.