Neuromarketing is a set of methods that helps study consumer behavior and find ways to influence the audience using cognitive psychology.
We talked about 4 current marketing trends in our blog .
Neuromarketing works with the deep needs of potential customers . Marketers study the audience's way of thinking to predict the consumer's logic. The information obtained is needed to create conversion line data advertising offers that can interest the target audience .
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An example of neuromarketing
Mercedes-Benz used simulated faces of ordinary people in advertising on the front of their cars. This visualization received an emotional response from users and increased sales.