No matter what your digital product is or who your target audience is, every lead and customer wants to feel valued and appreciated. As personalization becomes more laser-focused , customers expect to be wowed at every turn.
The biggest marketing mistake you can make is focusing more on your product than on the end user. Even if highlighting the features and capabilities of your solutions seems like a good choice, it rarely is. Customers want to know what problem you will solve for them. They care much less about how you will do it.
Writing for search engines and not for real people is another mistake student data that falls into this category. No matter how important SEO may be, never try to rank higher by creating content and writing that your audience will not appreciate.
Take a look at Optimal Workshop and how they put their customers first. Their USP is customer-centric and all of their pages offer a great user experience and put the needs of the customer above the brand.
Don't: Forget to focus on the client
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