Once you understand how to develop your initial strategy, you need to create the perfect omnichannel experience for those who will consume your service. To make this possible, you need to take some very important steps:
Improve the consumer experience in the channels where it iceland mobile database improvement, this serves to equalize the service offered (have your IT department talk to your Marketing department);
Maintain brand identity across all channels;
Create a direct connection between your physical store and the ecommerce/mobile app (publicize this interaction, make them see that buying through the digital channel is as simple as buying through other channels);
Connect the systems you use (integrate this information, start building a single view of your customer. If they buy through ecommerce, mobile app or store, you will know!)
These steps are important for your brand to maintain its identity with consumers, and regardless of the first channel through which they interact with your brand, they can expect the same experience in future interactions and on different channels. Regarding the connection between systems and the connection between the physical and virtual stores, using an API can be the key to success: it is what will help to carry out all this integration and make your systems work together.