It’s not just targeting that benefits: working with an API for advertising also allows you more control over your ads and makes it easier to buy and distribute new ads. On Facebook, for example, the API also allows integration with a platform where the uk mobile database can buy, schedule, and distribute new ads according to their preferences.
Another advantage of working with an API in advertising is the possibility of better analyzing engagement and campaign results: some internal analysis tools – such as the one included in Facebook – do not allow the creation of graphs and visual and intuitive ways of displaying the data collected. Through an API, it is possible to integrate this information with other platforms, and more effectively analyze the results and ROI of the digital marketing agency, for example.
Offer space to advertisers
In addition to opportunities to advertise on different websites, social networks and apps, working with an API in advertising is also an idea explored by digital marketing teams in the search for making blogs and other pages generate income. While social networks give space and profit from campaign planning, a website can do the same by allowing the integration of APIs from companies like Google, or even different types of e-commerce like Amazon.