Dwell time , CTR and rank are three important indicators to evaluate the performance of an organic result in the SERP. Let's see what they mean and how they can be measured.
Dwell time is the time that passes between the moment a user clicks on an organic result and the moment they return to the results page. This data reflects how relevant and satisfying the content is for the user.
the more the content has captured the user's attention and kept them on the website. The lower the dwell time, the more the content has bored or disappointed the user and made them run away from the website.
Dwell time is not an official data provided by Google, but it can be estimated using tools such as Google Analytics or Google Search Console.
CTR (click-through rate) is the ratio of the number of clicks received by an organic result to the number of impressions generated by the query. This data reflects how attractive and convincing the result is for the user.
The higher the CTR , the more the result has aroused the user's interest and curiosity and pushed him las vegas email list to click on the link. The lower the CTR , the less the result has shown little interest or little persuasion for the user and made him move on without clicking on the link.
CTR is an official data provided by Google, which can be consulted through Google Search Console.
Rank is the position occupied by an organic result in the SERP. This data reflects how visible and clicked the result is by users. The higher the rank, the more the result has good visibility and good clicks in the SERP.
The lower the rank , the lower the visibility and clickability of the result in the SERP. The rank is influenced by many factors, including pogo stick. If a website has a high rate of pogo stick, that is, if many users click on other websites before returning to its website, its rank tends to decrease.