Finally, sellers can access various services and tools offered by Amazon, such as Vendor Support, Vendor Reports, Vendor Advertising and Vendor Premium Services, which offer technical and commercial assistance, reports and analysis on sales and performance, advertising campaigns on Amazon and additional paid services, such as Vendor Powered Coupons and A+ Content, which allow you to create coupons for customers and enrich product pages with multimedia content.
What are the disadvantages of Amazon vendor central?
Among the disadvantages of Amazon vendor central are the less control, the lower margin and the increased competition that sellers face.
In fact, by using this platform , sellers must comply with Amazon's conditions, which decides the price, quantity, quality and delivery of the products, and which also manages the product pages, promotions, keywords, reviews and customer questions.
Additionally, sellers must sell their products to Amazon at a lower price than they would receive by selling directly to customers, and they must pay fees to use the platform, which vary based on the type and category of products.
Finally, sellers must compete with other sellers offering similar or substitute products, both on Amazon legal leads for sale and other channels, and they must also compete with Amazon itself, which may sell its own products or create its own branded products.
The choice between Amazon vendor central and Amazon seller central depends on several factors, such as the type of product, sales volume, profit margin, level of control and degree of experience.
Generally speaking, Amazon Vendor Central is best suited for sellers with unique products, high sales volume, low profit margin, low level of control, and low level of experience.
These sellers can benefit from selling their products directly to Amazon, without having to deal with order management, shipping, and customer service.