B2B Marketing and Sales: Definition and Examples

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Wholesale product chains. They offer clothing, food, cleaning supplies, among others, to small businesses. One example is the Chilean B2B company Algramo, which sells bulk food to neighborhood businesses.
IT services for businesses. One example is KIO Networks, which provides data center infrastructure in Mexico, other countries in Latin America, the Caribbean, and Europe.
Legal consulting, accounting, or financial auditing services to other companies. One example is Deloitte, founded in London but providing services worldwide.
Products and services for marketing and sales management. This is the case with Pipedrive 's CRM .
Document management and communication products such as Google Workspace.
E-commerce platforms for other companies to sell their new investor database or used products. One example is Mercado Libre, an Argentine company with a presence in almost all of Latin America.
B2B Marketing
If you're wondering what B2B marketing is, keep in mind that B2B marketing seeks to create commercial and personal relationships with companies. It reinforces brand values ​​and conveys that the product or service offered is the best in the industry. B2B marketing seeks to attract the attention of decision-makers in companies.

It's a marketing approach aimed at showcasing effective solutions that help other businesses. It informs and educates potential customers.

A key point in the B2B market or B2B marketing is understanding the journey target customers take during the purchasing process (known as the customer or buyer journey). Some points analyzed in this journey are:

Discovery: How the client company detects its problems or needs and where it looks for information to solve them.