Target audience and user behavior on Snapchat

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To truly understand what Snapchat is, it helps to look at its history and user base. The American startup initially launched as a messenger, but its messages had a special feature: After a few seconds, images, attachments, and content deleted themselves. Furthermore, messages were sent peer-to-peer, meaning they weren't temporarily stored on servers. This, in a sense, transferred the idea of ​​real conversation and fleeting words into the digital world.

Snapchat has long been known among social media managers for more than just secret costa rica phone number data messages; the key lies in Stories. A Story can consist of videos or images and can be enhanced with emoticons and text if desired. The app also now includes fun filters, allowing you to swap or distort faces.

In principle, Snapchat doesn't really work any differently than Instagram, for example. However, the special social media marketing feature for Snapchatters lies in its history as a secret chat: Each story is only visible for 24 hours. This can lend even the most insignificant story a certain event-like quality, because if you miss an interesting snap, you really miss it.

Reading tip : Learn how to repost, create or download Instagram Stories .

However, this time constraint also intensifies your social media marketing efforts, as you're even more involved in the quantitative distribution of relevant content. If you don't want to disappear from your target audience's consciousness and feeds, you need to deliver new stories (at least) daily.

Additionally, when using Snapchat, you should be prepared for a young target audience. Unlike Facebook, where even parents have accounts, and the widely used messaging service Twitter, Snapchat appeals primarily to young people. The target audience you'll primarily reach is teenagers or those in their early 20s. At least in Germany; internationally, you can add a few more years, as the app has been significantly more established for years, especially in English-speaking countries. Many users of the original messenger have remained loyal to the app even after its transition to a social network.

The app primarily reaches a young audience who enjoy maintaining an international network. Open-minded, adventurous, interested in discussions, and well-versed in pop culture—that's the description of the "typical Snapchatter."