Advantages of e-commerce

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There are many reasons why companies should consider e-commerce. Here are the most common benefits for customers and companies:

With e-commerce, a customer can order 7 days a week, 24 hours a day - from the comfort of their sofa.
The days when customers could only order from your local store Monday through romania phone number data Friday from 8:30 a.m. to 4:30 p.m. are over. A properly implemented e-commerce system knows no business hours, no holidays, and doesn't get sick. Your digital store is therefore always open for customers and can be accessed from anywhere in the world via the internet.

Targeted marketing
Digital marketing allows you to target your audience more precisely than ever before. If your customers are exclusively women between 18 and 30 who read Vogue, own a dog, do yoga, and are interested in vegan diets, you have the opportunity to present your advertising only to this specific target group. Additionally, the programs used collect a wealth of data about, for example, your online shop visitors, allowing you to draw precise conclusions about which products or content resonate with your target audience and which don't.

Purchasing processes are more efficient and time-saving for both buyers and sellers.
Your customers no longer have to visit a salesperson and explain what they're looking for. Once they've found a suitable product, they can complete the order process directly and only need to provide payment and shipping information. The company can capture these orders automatically, thus processing them more quickly.

More interactions with our customers
Thanks to digital communication channels such as email, chat, or social media, the barrier to expressing an opinion, learning about a product, asking questions, or seeking advice has become very low, even for introverted people. This creates much more interaction between buyer and seller.