How to Manage a Sales Business During the COVID-19 Pandemic

[mouakter13]

Sales organizations are responsible for managing multiple customer relationships at various stages of the process.

A CRM helps simplify and streamline this process in an office, but it becomes critical in a remote work environment. CRMs allow you to digitally monitor the health of your business and improve business relationships from the comfort of your home.

More importantly, a CRM provides transparency by allowing each team member to access each other's pipeline.

For example, a sales representative may become ill or find it difficult to increase productivity from home during this crisis. If so, it may be necessary for another representative to step in and handle some of their communications in their absence.

A CRM allows for a seamless transition, as all leads, customers, opportunities, deals, and communications from the absent representative are stored in a centralized system.

The CRM dashboard is ground zero during this crisis. You can view viber database and analyze team-wide statistics, deal flows, prospects, forecasts, and much more. Now more than ever, you need to focus your efforts on immediate needs, and a CRM solution simplifies that effort.


Examine your cockpit to discern which existing tools will be most useful in this climate.

For example, a top priority right now might be to identify your most impacted customers to see how you can help them. What tools can you optimize or verify that provide the most value?

Perhaps your company sells email marketing software. If so, your clients may need advice on how to automate their email communications to optimize their own business updates based on COVID-19. Or, they may be trying to transition their retail business online and need help setting up an e-commerce integration.

Identify these opportunities, create content that provides practical tips, and set up outreach campaigns to deliver them. For example, you could create updated demos on how to use your software with COVID-19-related messaging. Additionally, you can advise your reps to prepare for a wave of virtual demos to help customers set up e-commerce integrations on their sites.