What to communicate to your customers and when

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Then, provide detailed, actionable information that's helpful to your customers right now. Inform them about any new policies your company is currently adopting to weather the storm, and help your customers do the same.

For example, highlight any temporary offers you're promoting, such as an extension on payment terms or a free subscription upgrade. Be sure to explain how cancellations will be handled. Communicate your updated company policy in detail (for example, whether you'll provide refunds or offer credits for later use).

Sales improve when you help your clients succeed. Now more than ever, your priority should be supporting your clients, not trying to make a sale. One thing you should avoid conveying is that you're still trying to binance data meet your quota, earn your commission, and meet your personal needs.


Naturally, standard cold communication won't be appropriate at this time. At the time of writing, there's a lot of uncertainty, and communicating with your usual messages could come across as insensitive.

Monitor the market and stay in tune with social changes. Everyone is entering uncharted territory, so there will be a period of adjustment. Being in sync with current reality, as is always the case with cold emails and calls, is crucial.

When a sense of normalcy begins to settle in, it will be more appropriate to resume regular communications. Your messages should adapt accordingly. Mention that this climate may be the new normal for some time and ensure your customers are doing everything possible to adapt and continue providing service.

We're all experiencing the same thing, and you need to help. Therefore, the best emails and cold calls will be those that add value at a time when your prospects need it. Ask yourself what companies need most right now. And write valuable, targeted messages.