Pipedrive Research: Inefficient Sales Meeting Scheduling and Its Impact on Sales

[mouakter13]

Scheduling sales meetings is a daily routine for sales teams. This is because they're an excellent way to demonstrate the capabilities of your product or service. They're also a great way to explain to your prospects how you can help them solve a significant problem.

Likewise, being in front of the prospect for such a long time allows you to improve your relationship and rapport with them. It allows you to better understand the decision-making dynamics within their company and identify and increase interest in your offer.

At Pipedrive, we understand the importance of this sales activity. That's why our research team decided to interview 266 sales professionals. They discussed how they schedule meetings, their impact on their sales process , and the challenges they face when trying to schedule a meeting.

According to this study, more than 95% of salespeople try to fusion database schedule a meeting with a prospect at least once a week. 63% of sales professionals schedule at least one meeting a day. And more than 55% schedule two to six meetings per workday.

Colored pie bar representing the fact that most salespeople schedule more than 2 meetings per day
No matter how big your company is or what type of products you sell, getting meetings with prospects seems critical, but


Salespeople prefer to schedule meetings via email. In fact, 76% of the salespeople we interviewed told us this is the tool they use most, especially to coordinate schedules with their clients and prospects.

The interesting thing about this is that 68% of them say email exchanges are tedious. Furthermore, they say it complicates sales... and they're right.