In addition to the Search Console impressions

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While it would be ideal to have a less abrupt difference in the values ​​to be able to make a clear statement about the validity of the search volume, the search volume is clearly not random . A closer look at the keywords with the highest difference reveals that these are often brand keywords. This may be because Google often delivers a shortened version of the search results page for brand searches, and our test website is not represented in these cases.

Data comparison Google Trends and search volumewe use the philippines cell phone number list relative Google Trends data for May 2016, May 2017, and May 2018 for 3,882 keywords for further comparison. Based on the search volumes for May 2016 and the corresponding trends data, we derive the search volumes for May 2017 and May 2018.

The following two figures show the deviations per keyword in percent relative to the original search volume. The deviations are evenly distributed in both positive and negative directions, slightly below the zero line.As in the comparison with the Search Console data, as an SEO you are not super happy with a standard deviation of ~30 percent; but ~30 percent is not bad here either.