Minimum Viable Brand (MVB): The key to successful start-up branding

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For startups with limited resources, the Minimum Viable Brand (MVB) approach can be crucial. This approach focuses on the most important branding elements—such as the logo, color scheme, and brand promise—to achieve maximum impact with minimal effort. This concept focuses on identifying the core parameters that are essential for a brand's survival. This flexible approach allows startups to evolve and adapt their brand identity later, depending on market conditions and target audience feedback.

The MVB concept allows founders to avoid investing time and resources in less important panama phone number data aspects and focus on the elements that have an immediate impact. This means startups can build a strong brand presence early on without investing in costly and lengthy brand development processes.

What makes branding successful for startups?


If I could only name one term, it would be consistency. I like to compare corporate personalities to human personalities – we also want them to behave in a reasonably reliable manner. If your business partner were to seriously wear a pink ball gown to the office tomorrow, you might find it briefly funny, but also irritating. Especially if they wore it to an investor meeting. What I mean by that is: People feel most comfortable and develop trust most easily when their counterpart proves to be predictable within their role. You expect your business partner to show up to the meeting well-dressed and to behave accordingly in their role as a businessperson. If they do the opposite, it causes confusion and, in the worst case, even costs money. And that applies to brands and corporate personalities too.