Better website rankings through an optimal meta description

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Today, a delicious aroma of fresh baked goods wafts through the entire office. I can smell the faint scent of vanilla and dark chocolate, and when my colleague calls over that it's Waffle Monday again in the office, I'm magically drawn to the kitchen! Of course, I want to try it right away. The aroma alone piqued my curiosity, and after the waffle information, I practically couldn't resist. But what does our Waffle Monday have to do with the meta descriptions on the website? If you're curious now, then dive into the topic of search engine optimization and the blog article on optimal meta descriptions. And maybe I'll even reveal our waffle recipe at the end





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Meta descriptions are displayed alongside the website title in Google's search results. On the so-called macedonia phone number data SERPs (search engine result pages), a short preview of the landing page content is shown. These short snippets (text preview elements) are essentially the scent that wafts through the office and, along with the information "Waffle Monday" and "Chocolate," encourages us to immediately steal a waffle—or simply click on the website. This is what Waffle Mondays have to do with meta descriptions. But let's start at a time:



What exactly are meta descriptions?


As described above, the meta description is essentially a brief description of the website content or a brief summary of the content your website offers. It is a visitor's first point of contact with your website and is intended to encourage them to click through to your website. Improving search engine results (SEO) is part of an inbound marketing strategy .

Technically, it is stored in the header area of ​​a website and is generally not displayed on the website – it is only there to explain things to the search engine and then in the SERPs for searchers. In most cases, there is a direct input option in the backend, for example via input masks in your content management system. The meta description is displayed by Google in the search results unless the description is poorly worded and/or does not reflect the actual content of the website. Another criterion for the display of the meta description in the SERPs is the keyword that was searched for. Depending on the keyword, Google does not refer to the meta description because it may not be suitable, but uses other, more relevant text from the website in the snippets.