26 Predictions for Social Media Marketing in 2025

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There are only a few days left until 2025 and when this time of year comes, experts start sharing their predictions for the upcoming year. In this article, we are sharing with you the “ 26 Predictions for Social Media Marketing in 2025 ” published on socialmediatoday.com. As the place that makes the most accurate predictions this year, as every year, we find this data very valuable and we definitely take these predictions into consideration when planning our business for 2025. We hope they will be useful to you as well.
Social Media Today analysts determined that we will encounter many incorrect predictions this year, especially about Artificial Intelligence (AI). (We agree with this.)

Generative AI is undoubtedly a transformative technology whatsapp number list trend that will have an impact in many areas. However, the distinction between the generative AI tools we currently have and truly self-thinking computer systems is greatly exaggerated. We are not yet close to autonomous general intelligence (AGI). While ChatGPT may pass an IQ test, that does not mean it “thinks” independently.

But our main focus is on the developments in social media and how the social media landscape will change in the coming year. While AI will also be prominent here, its impact will be more moderate than many expect.

FACEBOOK 2025
While Facebook, which remains the world's largest social platform, has lost some of its "cool" status, Meta's flagship application continues to be the application with the most active users by far.

However, as many of us have noticed, its focus has changed recently. It has evolved into a structure that brings you more entertainment-oriented content rather than your connections. In addition, Meta feeds this trend by adding random commands like “Imagine a toga party for animated characters” to increase interest in artificial intelligence (AI) tools. We are not sure if this is the future of social media interactions. However, it is also a fact that Meta is quite successful in turning rising technology trends into opportunities.

Here are the possible innovations that await Facebook in 2025:

More AI
Meta is investing heavily in AI, spending billions of dollars on its infrastructure. Meta’s future focus was once the metaverse, but the rapid rise of new AI tools has shifted that focus somewhat. Now Zuckerberg and his team are trying to lead the AI ​​race.

Recently, Meta has predicted that Facebook and Instagram content will increasingly be generated by AI, and the company is encouraging users to use AI tools in their posts and attachments.

Another move by Meta in this direction is the hiring of Michael Sayman, the developer of a social app full of artificial intelligence bots. This is an indication that Meta will focus on this direction.

Will Users Adopt This Content?

As a result, you’re sure to see more AI-generated content in your Facebook feed. Meta is spending billions to create these tools, so it wants to justify that investment with increased usage rates. But will people really like AI-generated fake content?

We have our doubts about this. It’s also not clear how this fits in with the core functionality of Meta’s core apps. Still, you can expect Meta to continue to push its AI tools on you in every way possible. They’re leaning more heavily into the Gen AI trend.

New Augmented Reality (AR) Experiences
We know that Meta’s AR glasses are on the way. The company recently showed off a physical prototype of the device. While it will take some time for it to be available to consumers, we could see Meta ramp up its AR wearables by 2025. In the meantime, it aims to introduce new features and activations that will integrate the AR glasses with its apps.


So how will this happen?
Expect to see more AR experiences linked to Meta posts. This will include things like product try-on features and furniture layout options. Meta will try to make AR experiences as engaging as possible to help popularize AR glasses. Meta will also likely add a special icon to profile pages for users who own Ray-Ban glasses.

Why?
We know from the popularity of blue ticks that users like to show their importance and status. Meta wants to turn owning AR glasses or Meta Ray-Bans into a status symbol. A small sunglasses icon on the side of your profile photo can reinforce this perception. This status indicator and the rise of AR experiences can encourage AR usage before the new device is available to consumers.

These steps could help Meta drum up excitement for augmented reality before it launches its AR glasses.

VR Integration
On a similar vein, the metaverse remains a long-term goal for Meta, as the company looks for new ways to bring VR experiences to the forefront.

Meta is currently developing ways to allow non-VR users to participate in VR experiences in apps. For example, it’s working on integrated experiences where VR and non-VR users can play games together. You can expect to see more of these types of integrations in the future, where VR worlds are presented on non-VR platforms.


Digital Avatars and Their Role

Meta’s evolving digital avatars will also be a big part of this process. The company is working to make character avatars more realistic and customizable. The goal is for these avatars to better fit as representations of you in the digital world. The ultimate goal is for these avatars to represent you in more digital realms, especially the metaverse.

To that end, you can expect Meta to invest more in avatar-based experiences, such as:

New games you can play as an avatar,
Digital social media (like Horizon), where you can interact with other users through your avatar,
Enhanced VR experiences, platforms where VR and non-VR users can interact together.

Customizable Avatar Items
Meta will continue to add customizable items for avatars, such as branded clothing, allowing users to enhance their digital identity and deliver more elevated experiences in apps.

More Videos
All of the recent engagement growth on Facebook has come from video posts, which is why you’re seeing more and more AI-suggested Reels in your news feed.

Because people watch these short clips. Even if you only want to see updates from people and pages you follow on the app, Meta still manages to hook you with a nostalgic clip from an old TV show or movie every now and then.

Therefore, you can expect Meta to further increase its focus on video content, especially on Facebook, in 2025.

To that end, Facebook recently added a new video tab
to the app. As you might expect, it draws inspiration from TikTok. In fact, it wouldn’t be surprising to see Meta open the app directly with this video tab for some users, or offer the option to set it as the default, thus further boosting engagement.

More Video Content Incentives
Meta will also offer incentives to get users to share more video content, because it needs more content to feed that flow. But the bottom line is that Meta’s real strength right now is video. It’s focused on short-form content, like TikTok did, rather than the long-form, exclusive content it’s tried in the past.

If TikTok is
banned in the US, Meta is also preparing to take over as the leader in this area. With its similar features to TikTok, Meta is in a position to fill this gap.