What is Google Ads Quality Score and How to Improve It?

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What is Google Ads Quality Score?
Quality Score is a diagnostic tool meant to give you an idea of ​​how your ad quality compares to other advertisers .

This score is measured on a scale of 1-10 and can be used at the keyword level.buy phone number list A higher Quality Score means your ad and landing page are more relevant and useful to someone searching for your keyword compared to other advertisers.

It's also used to determine your cost per click (CPC) and is multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on the following factors:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
The quality and relevance of the landing page.
The relevance of your ad copy.

Your past Google Ads account performance.How is Google Ads Quality Score Calculated?
In Google Ads, Quality Score is calculated based on the combined performance of three key components as an indicator of the effectiveness of your ad campaigns: expected click-through rate, ad relevance, and landing page experience.