Develop a website strategy

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So, when it's time for a website relaunch, it's important to develop a website strategy that's right for your company. Without one, it's difficult to pursue a goal. Therefore, you first need to define your website goal and the corresponding key performance indicators (KPIs) that will then be used to track the goal and measure its achievement. However, only set goals that are achievable. It's denmark phone number data no use saying, "I want to acquire 100 more customers through the website," if your target is currently at two. Set a realistic goal. Then you can build a campaign for this goal with appropriate calls to action and landing pages, and optimize it step by step.

You can read how to carry out strategic planning using KPIs in our article Strategic Planning with the Key Performance Indicator .

Then analyze your website. Determine where the issues lie and where you need to make adjustments to implement your new marketing strategy.

Content is crucial in this context. Does the content you offer on your website match the tone of your target audience? Are users finding the solutions to their problems they're looking for online? Therefore, align your website content with the needs of your buyer persona .

We've summarized a few tips for website design for you in our article " Good Web Design for Businesses ." The most important thing is: form follows function. That means functionality comes first. And follow common website rules, i.e., adhere to standards and don't reinvent the wheel. Links, for example, are usually highlighted in blue.

Define all data for your company's corporate design in a style guide so that the website can be designed accordingly.

Ultimately, it's very important to remember: after the website relaunch comes the next website relaunch. Don't worry, that doesn't mean you have to constantly tinker with your website. However, integrate an analytics tool like Google Analytics into your website so you're always up to date on your website's performance and can make adjustments if necessary. Analytics is also an important aspect of inbound marketing. Only when you know how often a call to action is clicked or how many new leads were generated through a form can you tell whether a campaign is working.