How dick’s sporting goods delivers personalization with a cdp.

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Exterior of dick's sporting goods store at dusk, with large illuminated sign and sports-themed window display below.
Dick’s sporting goods, america’s largest sporting goods retailer, integrated a customer data platform to personalize the customer experience and expand its loyalty program scorecard, which now boasts more than 20 million members.

Dick’s uses adobe real-time customer data platform to gather insights about customer interactions across channels and update its marketing playbook in action. The retailer utilizes profiles and segments to tailor the buyer’s journey based on their favorite sports and products, and offers personalized perks to scorecard members.

Dmps can find new audiences.
Strategically finding whatsapp number list new audience segments to break into is no easy task. There is a seemingly endless number of options to consider and analyses to run. This is where an ai-powered data management platform can step in.

With lookalike modeling — an algorithmic process of finding new audiences that look and act just like your current customers — a data management platform can recognize what aspects of your best customers might be shared with other segments. With these lookalike segments identified, a data management platform lets companies maintain targeted advertising while also discovering new audiences.

Princess cruises reduces costs with a dmp.
Princess cruises, the third largest cruise line in the world, deployed a data management platform in its advertising strategy to understand guest preferences and encourage more people to explore new destinations through cruises.

The cruise line uses adobe audience manager to develop audience segments based on information from booking data, customer relationship management databases, and even staff notes. These insights about which groups take cruises and enjoy popular activities, experiences, and services help princess cruises to target high-value prospects and streamline campaigns.

For example, after managing advertising with a data management platform, princess cruises achieved a 65% reduction in the cost per landing page across properties and increased identifiable audiences by 300%.

How to choose the best platform for your team.
Which platform is best for your team will depend on your business needs and goals. Consider what problems you need to solve or which processes you need to improve.