Your fax ad must include clear contact details and belgium business fax list legally compliant opt-out instructions to avoid penalties and build trust.
What to Include:
Phone number(s)
Fax number (especially if you want a fax-back)
Email and website URLs
Physical mailing address (optional but professional)
Clear opt-out instructions with simple ways to unsubscribe or stop receiving faxes
Example:
“To stop receiving these offers, fax ‘STOP’ to 1-800-123-4567 or call our support team at 1-800-123-4567.”
Element 7: Formatting and Layout for Readability
Because fax ads print on plain paper, layout and formatting are vital to ensuring your message is easy to read.
Formatting Tips:
Use Headings and Subheadings: To organize information logically.
Bold Key Points: Help important information stand out.
Use White Space Generously: Avoid crowding to reduce reader fatigue.
Limit Length: Ideally, keep your fax ad to one page unless absolutely necessary.
Use Standard Fonts: Arial, Times New Roman, or Helvetica are easy to read.
Element 8: Testing and Refinement
Like any marketing channel, testing different versions of your fax ad helps improve results over time.
Testing Ideas:
Vary headlines and CTAs to see what drives better response rates.
Experiment with different offers or incentives.
Test different fax sending times or days.
Track responses meticulously to calculate ROI.
Bonus Tips: Compliance and Best Practices
Follow Fax Marketing Laws: The Telephone Consumer Protection Act (TCPA) and other laws regulate unsolicited fax ads. Obtain consent and include opt-out options.
Avoid Overloading Your Audience: Don’t bombard recipients; space out campaigns to prevent complaints.
Keep Lists Updated: Use verified and targeted fax number lists to increase delivery rates.
Combine Fax with Other Channels: Use fax as part of a multi-channel campaign including email and phone follow-ups for better engagement.