This process is often a team effort between marketing and sales. Done well, sales lead qualification helps your teams prioritize which deals to pursue so they can use their time wisely.
If qualified leads are good fits for your product and can afford it, then unqualified leads must be the opposite, right? Yes. But there are a few other ways unqualified leads are identified.
Unqualified leads are:
Those that have no use for your offering, perhaps because afghanistan phone number list they don’t have a matching need or because they’re in the wrong industry
Leads that you can’t serve based on their demand, for example, if you’re a small business or startup without the capacity to fulfill high-volume orders
Prospects that cannot afford to pay your rates
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The difference between lead scoring and lead qualification
While lead qualification and lead scoring are related, they are not the same thing. Each has a different but complementary way of quickly identifying the best prospects to pursue.