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Common types of qualified leads
Because the lead qualifying process can be complex, it’s important to create as much clarity as possible. You will hear these types of leads when talking about qualifying, so let’s define them:
Marketing qualified leads (MQLs)
Based on your company’s determination, an MQL is either a lead afghanistan phone number list that’s been qualified to receive marketing materials or a lead that your marketing team has nurtured to a high enough score (via lead scoring) that they’re ready to pass on to sales for further qualification.