Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company. Either way, when a lead becomes an SQL, sales takes over to further qualify, pursue, and nurture them toward a sale.
Product qualified leads (PQLs)
Most often, PQLs are prospects that have signed up for a afghanistan phone number list free trial product or freemium version of your subscription or software. Whether marketing or sales follows up with them is a strategic decision for managers at your company.
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A step-by-step guide to lead qualification
According to Lauren Belling, former sales representative with BACA Systems, here’s a common approach to qualifying sales leads:
1. Research
Define the most basic criteria you’ll use to qualify leads and move down that list as you assess each lead. Ideally, your early qualification checklist will include criteria that you can easily find without having to speak to anyone. These might include the type of company, location, region, industry, revenue, or number of employees. (And don’t forget your CRM can help you with this research as well as lead qualification itself.)