Whether it’s Bake the World a Better Place or the guitar-shaped ice cream bar, Enlightened evaluates their new products after they’ve been in the market for three to six months. Of most importance to them is how consumers are reacting to the new product.
“We look closely at consumer feedback, to determine if there are any iterations we should make to even further improve the product, market fit, and our proposition,” Haberman says. “It’s almost a guarantee that we’ll tweak something – or many things – within that first year, to better appeal to consumers’ true needs.”
As Enlightened looks to the future, the team also has an eye afghanistan phone number list on the ways tech might continue to transform their business and inform decisions.
“Understanding how AI will apply to our businesses is important,” Haberman says. “Our hope is to leverage AI so that our team doesn’t have to spend time doing that and can spend time continuing to drive innovation for our products, customer experience and business.”
For Enlightened, the formula for fast product innovation starts with values and ends with embracing iteration. Their latest guitar-shaped ice cream treat supports community initiatives with Metallica’s stamp of approval. That’s something we can all sing the praises of.