models and machine learning, businesses can create truly bespoke experiences for shoppers at every stage of the journey. For example, a shopper can upload an image of their favorite celebrity wearing a trendy outfit and ask a digital concierge to recommend similar items. Shopping online just got a lot easier and more entertaining.
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Conversational commerce and social commerce: A perfect pairing
Conversational commerce is uniquely positioned afghanistan phone number list at the intersection of many dominant and rising channels, such as social, mobile, and embedded commerce. In fact, global social commerce sales are estimated to reach $2.9 trillion by 2026. Social media platforms are spaces for community and connection — and conversational commerce gives businesses the ability to build more meaningful connections with shoppers on a channel embedded in their daily lives.