approach for conversational commerce on social? Take advice from Jessup: “Success comes from understanding the platforms’ unique ecosystems, being creative and authentic in your approach, and maintaining a focus on personalized and interactive customer experiences. For example, leveraging the DM’s on Instagram and the new TikTok Shops Chat.”
Connecting with shoppers through direct messages and TikTok Shops Chat gives an authentic, organic edge to your communication. Even better? It allows your customers to interact with you on their terms and increases the chances of conversion.
The benefits of conversational commerce
Conversational commerce is more than just a trendy new way to make a sale. It can act as the glue that brings all your other channels together and it can be a key differentiator for your business.
Improve customer service: Conversational commerce afghanistan phone number list allows your brand to answer customers’ pressing questions quickly and easily in a single, intuitive interaction. This is especially useful for high-touch products — think home appliances or other big-ticket items — that often require more consideration before purchase. Customers can dive deeper into specs, discover more details about your products, and even make purchases through messaging apps.