Analyze data to better understand customer communication preferences
Showing you understand your customers means keeping communications relevant to their needs. Not only do most B2B and B2C customers expect personalization, but intelligently tailored communications increase conversion rates. The challenge? For CG companies, getting personalization right has traditionally been difficult and slow.
Enter AI, which merges customer intent, business priorities, and behavioral data to map your customers to the communications and channels they prefer. By automating that work, you can spend more time understanding the opportunities in a specific segment and instantly create persona-based use cases.
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Optimize your trade promotion plans
Your KAMs spend a lot of time filling out forms, searching for promo approvals, and filing updates. With AI, you can free up their time so they can provide more consultative and personalized selling experiences. You can create a single source of truth accessible to both your team and retailers to make collaboration and joint planning quick and easy. This also lets you connect in-store and digital interactions in an integrated promotional plan. And, AI can automate tasks like evaluating promotion success and redeployment of funds so you can expand what’s working and stop losing money on what’s not.