AI in CG helps KAMs and service agents deliver attentive service for B2B customers, but it also streamlines the journey between discovery and checkout on direct-to-consumer (DTC) channelsOpens in a new window.
Imagine, for example, a company that sells skincare products online. In an AI-assisted interaction, consumers can upload a photo or use video to launch a personalized experience that analyzes their needs, surfaces product recommendations, adds them to their cart, and completes the transaction — all in a few quick taps.
Creates operational efficiencies in marketing
With data-driven audience insights and generative AI, creating afghanistan phone number list and iterating on your customer communications has never been more efficient. With generative AI, you can instantly generate subject linesOpens in a new window, email copy, and images to match. Then create new offers and messaging in your brand voice, later translating them into multiple languages.
And, when it’s time to analyze your audiences, AI helps you surface the important insights you need to build engagement — like understanding the recommended time and frequency of communication.