to drive marketers toward more empathetic and thoughtful content. In this sense, generative AI can help us be more efficient and drive us to become better at what we do.” Timo Kovala, Lead Marketing Consultant, Twoday Biit
What needs to happen for generative AI to achieve its full potential in email marketing? What still needs to improve?
“The biggest gap in AI is lack of training and trust in verifying content.” We need human interventions to verify content, governance, and regulation to prevent misuse. This will make AI more trustworthy.” Buyan Thyagarajan, Principal, Eigen X
“There is a disconnect in generative AI adoption. Right afghanistan phone number list now, I feel there is either fanatical love or irrational fear toward AI in the workplace. AI is replacing mindsets, not jobs — but training still needs to improve. It feels as if you use AI in your job, you are “cheating.” Instead, education on how it enhances and increases your role’s impact toward company growth should be showcased.” Taylor Baker, Marketing Consultant/Owner, Resilient Innovation
“Accuracy and trust are imperative for email marketing to realize its full potential. Marketers need to be able to rely on AI’s accuracy of data, information, and content and trust that there is no bias in the data or content being served up by the tool.” Shonica Mitchell, Global Marketing Automation & Community Manager.