Customers experience the benefits of data analytics when they engage with improved products and services.
What it means for teams: Teams use data analytics for continuous improvement across key functions like customer service, product development, marketing, and more.
(Back to top)
Data and big data
Data is the raw facts, figures, and other information, like customer names and contact details, that organizations collect, store, and analyze. Data can come from different sources, like customer interactions, surveys, sensors, and social media. Big data means large and complex amounts of afghanistan phone number list information. The five V’s of big data — volume, velocity, veracity, value, and variety — describe the challenges of storing, governing, and analyzing it in structured, unstructured, and semi-structured forms.
What it means for customers: When companies use big data, customers not only receive more tailored and relevant messaging. They also benefit from increased security and trust, since big-data analysis spots patterns that identify fraudulent behavior.
What it means for teams: Teams use data to create better customer interactions. They collect and analyze data related to past purchases, browsing behavior, and other data points to recommend specific products or services. That enhances customer experience and increases the odds of a purchase.