Customers who see content tailored to their interests (test drive this new SUV today!) are much more likely to engage with a brand. And when they do, that level of experience can now power every moment in the brand relationship.
Insights
What drives better marketing, commerce, sales, and service? The answer has always been better customer insights. But most of the analytics systems that generate such insights operate in silos.
Marketing engagement data is separate from website analytics data, which is separate from commerce or sales data. Stitching that customer data together, and tying all of those interactions with the same afghanistan phone number list consumer, can be a herculean effort when you are using legacy systems.
What if an outdoor retailer had a customer’s marketing interactions (email and advertising engagement) tied together with their ecommerce data (purchase history) and website interaction data (products viewed multiple times) – and made that information available to a service rep in the call center?
A bit of data science (customers who purchased this tent online, and opened email promotions for these hiking boots, and spend between $250 and $1,000 annually, usually buy this backpack) can reveal the right product recommendations to the call center agent, who can make a personalized, relevant offer on the spot.