strategize beyond marketing to your commerce site, sales agents, help desk and analytics team. A CDP can get everyone connected around the customer, right out of the box. Think big about what a unified customer experience can do for your customer satisfaction and loyalty. The right CDP can make it happen.
3. AI, and applications
You may have a data lake to store your raw data and now need to connect that to a CDP to bring into a customer profile so you can deliver a more relevant journey.. You also need to align with your data science team for insights that you want to bring into your customer experience.
Having extensibility (the ability to incorporate new features) in your CDP is really important in the mission to building a complete customer profile. New techniques like Bring Your Own LakeOpens in a new window and Bring Your Own Model have been pioneered to bring the value of these tools forward into the customer experience, without even afghanistan phone number list having to move or copy any data into the CDP.
4. Think about how your data can be a foundation for generative AI success
Now that we’re in the generative AI era, large language models (LLMs) are promising to help us work more efficiently and productively than ever. These LLMs can improve how customers interact with your brand, such as through a commerce concierge experience online.
But to get the most from this AI, it needs context about the customer and business, delivered in a trusted way to protect data privacy and confidentiality. Innovations like the Einstein Trust Layer in the Data Cloud CDP make this a reality.
CDP technologies can help you in new ways like this, allowing you to do more with your customer data than ever before.