changed sales forever. Our State of Sales report revealed that 57% of buyers now prefer to engage with companies through digital channels, and more than 90% of B2B companies have adopted a virtual or hybridized sales model, according to McKinsey.
But that doesn’t mean field sales is dead. Outside sales (aka field sales, or making deals in person) is still vitally important for businesses. Face-to-face engagement is often an effective way to build relationships, which leads to trust, making closing easier.
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What you’ll learn:
Pros and cons of outside sales
Skills and strategies for thriving in outside sales
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What is outside sales?
Outside sales is where sales reps work in the field, meeting with customers and prospects in person to close deals. This could mean visiting client offices, attending industry events, or even connecting during casual engagements like meetups and happy hours where more relaxed conversations about products and services can take place.
Whether your products and services require a hands-on approach or your customers just prefer to meet in person, outside selling skills are a vital part of modern sales teams.