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What are the keys to successful small business email marketing?
You don’t need a team of marketers or a big box budget to earn customers and keep them engaged. Email marketing for small business has simple, yet effective, steps for success.
1. Build your email list
First, you’ll want to build a targeted email listOpens in a new window. Rather than casting a wide net, a focused list ensures that your messages will land with the right audience. When you take time to understand your audience’s preferences and tailor your messages accordingly, you build a community of engaged subscribers who are more likely to become loyal customers.
2. Develop your content strategy
Content is the bridge between your brand and your audience, so afghanistan phone number list when your emails are compelling, you build trust. When content is interesting and relevant, subscribers feel encouraged to take action. A skincare company with a new collection might send an email that starts with something like, “As winter’s chill sets in, we’ve got the perfect remedy to keep your skin glowing and protected.”
In that email, they’ll introduce the new featured product and underneath they link helpful resources: a DIY winter skincare routine; an exclusive subscriber discount; a “behind-the-scenes” skincare producer interview; and a winter skincare tips free ebook.
The email ends with a call to action (Something like: Ready to embrace winter with beautiful, nourished skin? Explore our Winter Skincare Collection now) and a ‘Shop now’ button. It closes with a genuine expression of gratitude for their customer’s support. As a small business, your customer relationships are priceless. Develop your content around what resonates with them.