When you’ve nailed your content, you’re going to want to make sure it arrives where you want it, when you want it. Focus on deliverability best practicesOpens in a new window, such as maintaining a clean and engaged subscriber list, avoiding spam-triggering content, and utilizing authentication protocols. You’ll increase the likelihood that your deals and updates make it to your customers’ inboxes.
How do you measure the success of small business email marketing?
Let’s dive into email marketing metricsOpens in a new window. Here are the key ones you should keep an eye on:
Click-through rates (CTR)
Clicks are the foot traffic of the digital world. The afghanistan phone number list higher the click-through rate, the more people are strolling around your “digital aisles.” One time, I tweaked my product descriptions to create a sense of more urgency, and boom — more clicks. It’s like rearranging items in your store and watching what people are drawn to.
Engagement rates
Think of engagement as customers stopping by for a chat. High engagement means your content is striking a chord. When I shared stories about a local author’s book launch adventure, my engagement rates shot up. It’s like inviting customers behind-the-scenes for a friendly chat.