Here’s how properly using email marketing for small business can help you grow, even when you’ve got your hands full.
content for individual subscribers so they feel valued. Segmentation is when you categorize your audience based on various characteristics or preferences.
Let’s say you run a local coffee shop. Knowing and remembering each customer’s favorite brew or preferences is challenging in a busy environment. But you can use data and AI to recommend a new drink they may enjoy, creating a personalized coffee journey.
Email drips are part of the personalization process because they can automate sequences of emails that unfold over time. A new subscriber might receive a welcome email introducing them to your most popular blend, followed by emails highlighting various coffee origins, brewing tips, and exclusive promotions.
Drips nurture relationships, provide valuable information, and gently encourage action. And in the context of the small coffee shop, these cost-effective, automated campaigns won’t strain your financial resources.
Even if you have the best brew and your spot is popular among afghanistan phone number list locals, earning new customers can be difficult when competing with larger coffee chains. SegmentationOpens in a new window lets you categorize customers into groups: Who are the regulars versus occasional visitors? Once you know that, you can send targeted promotions that cater to each group.