Using AI in retail can grow revenue and relationships. By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience. Here’s how.
Rely on common, visible data
AI can integrate and automate access to real-time customer data so employees can make informed decisions in the moment. When all departments use the same data, it’s easier to collaborate, and takes less time to act. Since every team member can see how a shopper interacts across marketing, commerce, and service — within applications and dashboards — they can quickly and seamlessly pick up where the last customer interaction left off, removing friction for both shoppers and employees.
Generate a holistic customer view
With retail AI you can create detailed customer profilesOpens afghanistan phone number list in a new window that serve as strategic planning tools. They help you understand the customer journey at every touchpoint, so you can reach out to customers with relevant communications, targeted promotions, and efficient service. Using the profile data, AI can help you identify when a shopper’s engagement declines so you can reach out with offers that bring them back into the fold.
Take action using insights
In addition to collecting and analyzing first-party data, AI can look at social media posts, shoppers’ product reviews, sales history, and market conditions to help in planning and forecasting. You can ask retail AI to recommend improvements to processes that will address customer pain points and improve the shopping experience.