Building an effective sales team requires a range of roles, each contributing unique skills and expertise. From entry-level reps to leadership, every role plays a part in driving success. Here are some of the essential sales roles and what each one does.
Sales associate
Sales associates are typically entry-level team members who support the sales process. They help identify leads, assist with administrative tasks, and ensure the sales process runs smoothly. In some cases, they handle smaller transactions directly, like responding to inquiries or processing orders.
Daily tasks:
Assist senior sales reps with lead generation
Respond to customer inquiries via phone, email, or chat
Manage basic CRM updates and data entry
Help set up meetings or demos
Sales development representative (SDR)
Sales development representatives (SDRs) are the first people america phone number list who reach out to potential customers. They qualify leads and pass them on to more senior members of the team. SDRs are essential for top-of-the-sales-funnel activities such as cold calling and emailing.
Daily tasks:
Research and identify potential leads
Reach out to prospects via email, phone, or social media
Qualify leads and determine whether they fit the company's target profile
Set up appointments or demos for account executives
Account executive (AE)
Account executives are the backbone of the sales process. They pitch products, close deals, and manage relationships with qualified prospects. Their goal is to turn leads into paying customers. Account executives are skilled in negotiation, product presentations, and addressing any customer objections that may arise.
Daily tasks:
Conduct product demos or presentations
Negotiate terms and close deals
Follow up with leads and prospects throughout the sales cycle
Collaborate with other departments to align product offerings with customer needs
Sales manager
Sales managers lead a team of salespeople. They set targets, track performance, and make sure their team has the tools and training they need. Sales managers also help shape strategy and make sure sales goals match up with company goals.