This is an important part of the sequence because it signals to your prospects that you’re not here to waste their time or pursue them if they’re not interested. You’ve given them information about your products and services and the benefits to them, but if they’re not interested, it’s time to move on.
Sales email template best practices
There’s no perfect way to build a relationship with a prospect over email because every interaction will be unique. That said, there are guidelines you can use to ensure your communication feels natural and personalized.
Identify the right people. If focused on B2B, send your emails to someone at your prospect organization who can approve purchases. You can do this by analyzing your own sales data and flagging roles such as CXO (Chief Experience Officer), which often has the ultimate purchasing power at their companies. You can also search on LinkedIn for similar roles.
Make sure your email is relevant to the prospect. Identify challenges an ideal customer might experience and how your product can help. Then find people facing those obstacles.
Connect outside of email before hitting “send.” Before you send an email, reach out on LinkedIn or by calling the company to make a brief introduction. Then you have something to reference, which may help you stand out.
Use a casual tone in your email, like you would a text message. Greet america phone number list your prospect with their first name and get right to the point. Introduce yourself, include your contact information, and ask a question that’s easy to answer, such as, “Is this something you’re struggling with?” or “Do you currently use this kind of service?” The body of your email should be short and non-promotional. In this case, less is more.
Supercharge your email creation with AI. Generative AI is a powerful tool to have in your back pocket when creating your sales email template. Of course, you don’t want to send an email that lacks a personal touch. But you can use AI to generate frameworks, ideas, and concepts while personalizing every email you send to stand out from competitors. For example, research what matters most to your target prospects by asking generative AI tools (ideally in your CRM) what’s top of mind for them. Then, use AI to auto-generate a personalized sales email that speaks to how your product or service can help.
Sales email templates are a valuable shortcut that can make your life easier. They provide structure and consistency to your communication and can dramatically reduce the amount of time you spend on message drafting. However, keep personalization in mind: In the end, you want your prospects to feel like they’re getting a tailored, highly relevant message.